In 1978, Australian surfer Brian Smith was living in Santa Monica, California. Being a big fan of the sheepskin boots himself, he saw the opportunity to bring his favourite footwear to his new home. Seeing the casual, relaxed lifestyle of Southern California as the perfect fit for his comfortable footwear, he established the UGG brand and began selling the boots.
By the 1980's, the UGG trend had grown out of the Southern California coast, reaching many cities all over the state. For girls, wearing your surfer boyfriend's UGG boots was the new "letterman jacket". Of course, UGG boots were perfect for winter trips to Mammoth and Aspen.
Over the next two decades, UGG boots evolved from being a footwear choice into a lifestyle. The comfortable footwear seemed impossible to take off for more and more wearers, expanding east. The really big moment for UGG came in 2000, when the boots were featured on Oprah's Favourite Things®, at which point they became a global sensation.