Who is Columbia? They try things. That may sound like small potatoes. But more than talent, money, or good looks, trying is the fuel of progress. It’s the spirit that pushes people up mountains, down rivers, and across continents. Trying helped them put little silver dots on the inside ofjackets, made shirts that repel bugs, and led to a rechargeable heating system in boots. If you think trying won’t help, remember the Grand Canyon started with one drop of water trying to get to the ocean. And Columbia was born as a small, family hat company in Portland. So try. Try often. Try differently. Try harder. Then try again. Greatness will follow. Columbia. Trying stuff since 1938.