Converse began in 1908 in Malden, Massachusetts as a rubber shoe company specializing in galoshes, before creating the canvas basketball sneaker the "All Star." Shoes designed to sink jump shots on the court soon became one of America's most iconic footwear brands as musicians, artists, and skaters adopted and customized them as a symbol of their individuality and self-expression. To this day, this spirit continues with all Converse sneakers and apparel.