Tom Brady is the new star of the latest UGG Australia ad campaign titled “Invisible Game”. The UGG Brand, most famous for it’s sheepskin boots that are tremendously popular amongst women, have recruited Mr. Brady in hopes of attracting more men to its products.
The new ad campaign, a combination of digital print, outdoor ads, and television kicked off with a TV spot (seen below) which feature Brady wearing a number of different products from the UGG for Men line.
The campaign continues UGG Australia’s dedicated marketing push behind their men’s line, which launched back in Fall of 2011. According to UGG Australia the men’s line is defined by authenticity, confidence and effortless style. It brings together the iconic feel of UGG with styles made exclusively for men.
UGG for Men Fall 2012 Featured Products Available at Quarks:
HANNEN BOOT - With the classic UGG® feel on the inside, the Hannen fuses a ruggedly casual foundation with a hip, contemporary feel. Ultra-rich, oiled and waterproofed full-grain leather features lace-up front, leather pull tab detail, and exclusive Vibram® outsole for durability and traction. Signature UGG® sheepskin lining brings breathability, moisture-wicking benefits, and temperature control to a polished, yet relaxed, staple shoe.
HARTSVILLE BOOT - The Hartsville is a rugged casual boot made with rich full grain waterproof leather and authentic Twinface sheepskin and finished with a molded rubber outsole. Packaged with two interchangeable insoles, one leather and one sheepskin, that offer custom comfort.
BUTTE BOOT - The ultimate cold weather boot by UGG® Australia, the Butte is crafted to handle the harshest winter elements, the Men’s Butte pairs understated style with stay-dry technology. Cuffable, waterproof full-grain leather and ballistic nylon are finished with an exclusive Vibram® outsole with repeating-lug pattern. An eVent® membrane and moisture-wicking shearling lining offer the warmth and dry comfort characteristic of classic UGG®.
ASCOT SLIPPER - True to the UGG® tradition of laid-back luxury, the Ascot is famous for its supple feel and stylish indoor/outdoor silhouette. An icon of casual elegance, cozy suede with a moisture-wicking sheepskin lining and lightweight, molded rubber outsole.
We are really excited about this line as we’re sure it’s going to be a big hit...So be sure to check out the UGG for Men Collection in the store where you will find the above selections and more.